Unprecedented access to the archives of the Harley-Davidson Museum allowed author Aaron Frank to use artifacts and their stories to illustrate the founding and subsequent growth of Harley-Davidson in an entirely new way. Photographs, illustrations and explanations of rare artifacts, business documents, notes, clay models, racing trophies, apparel, motorcycle prototypes and much more serve as illustrative material. This book provides a fresh new insight into the history of the Harley-Davidson Motor Company and will forever change the perception of one of the world's most recognized and resilient brands.