Rivera Primo
Rivera Primo is one of the major U.S. manufacturers and distributors of aftermarket performance parts and accessories for Harley-Davidson motorcycles. Founded in 1970 by Mel Magnet in Downey, California, the company began by reworking SU carburetors in a small garage and quickly established a reputation for innovation and quality within the motorcycle community. Over the decades, Rivera Primo has grown significantly, acquiring Primo Products, becoming the sole distributor for Leinweber Cams, and introducing pioneering product lines including the Taper Lite™ Pushrods, Pro Clutch™, and Powerdrive™ Transmissions. The company has also collaborated with major builders and racing teams, sponsoring record-breaking Harley-Davidson drag bikes and supplying primary drives, clutches, and transmissions to new bike manufacturers.
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