Roland Sands Design

Roland Sands is from Long Beach, California. As the son of Perry Sands, founder of Performance Machine, he literally began his life with the upbringing and diverse experience in the motorcycle industry. His first motorcycle was a RM 50 dirt bike, given to him on his 5th birthday, to which, after just minutes of riding, he broke a bone, but fell in love with it anyway. His love of speed on two wheels took him to the professional racing ranks for 10 years. He set multiple track records around the world and was the 1998 American Motorcyclist Association 250GP champion. However, 32 broken bones later, Roland decided to trade in his racing leathers for hammer, pencil and a computer designing and building motorcycles and custom motorcycle products. In 2005, Sands founded Roland Sands Design. Sands designs are a mixture of sport bike and chopper influences and he has played a pivotal role in popularizing high performance custom bikes to the masses. Roland and his designs (motorcycles and products) have earned many awards throughout the years.

Roland, Roland Sands Design and the RSD fleet of custom motorcycles have been featured in over 500 magazine articles world-wide, on over 100 magazine covers and attend many American motorcycle rallies and events year round, as well as multiple International shows both in and out of the motorcycle industry. Sands has also starred in many TV shows including Nitro Circus, Chopper Nation, Biker Build Off, American Thunder and many others.