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Choppers Magazine

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Choppers Magazine

Choppers Magazine, headquartered in Los Angeles, USA, was founded in 1967 and is rooted in the original custom motorcycle culture movement. Today, the brand also produces and distributes clothing inspired by classic chopper and kustom kulture heritage.

Originally created by legendary customizer Ed “Big Daddy” Roth, Choppers was the first true custom bike magazine, showcasing radical choppers, early David Mann artwork, and contributions from influential artists such as Robert Williams. Published until 1970, the magazine became a defining voice of the emerging chopper scene and helped shape what would later evolve into the broader custom motorcycle publishing world.

In 2018, former WRENCH magazine editor Cary Brobeck revived Choppers with the approval of the Roth family, bringing the historic title back to life and reconnecting it with the builders, photographers, artists, and writers who define authentic chopper culture.

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Products by Choppers Magazine in our web shop:

Choppers Magazine No Cerveza Mesh Caps

Thirst before work? Then this Mesh Cap from Choppers Magazine is just what you need. Classic mesh back, iconic front print: “No Cerveza, No Trabajo” – straight from the cult movie "Born in East LA". An adjustable snap closure ensures that one size fits most.

Choppers Magazine Chain Mesh Caps

The classic mesh cap from Choppers Magazine features the Choppers Magazine chain logo printed in the center on the front for an authentic look. The breathable mesh at the back provides good ventilation, while the adjustable snapback ensures a comfortable fit for different head sizes.

Choppers Magazine Badge Mesh Caps

The classic mesh cap from Choppers Magazine features the Choppers Magazine logo printed in the center on the front for an authentic look. The breathable mesh at the back provides good ventilation, while the adjustable snapback ensures a comfortable fit for different head sizes.

Choppers Magazine Bumble Bee Mesh Caps

The classic mesh cap from Choppers Magazine features the Choppers Magazine logo printed in the center on the front for an authentic look. The breathable mesh at the back provides good ventilation, while the adjustable snapback ensures a comfortable fit for different head sizes.

Choppers Magazines

In 1967, Ed "Big Daddy" Roth, car and motorcycle customizer and father of Rat Fink, launched the Choppers Magazine, the first true custom bike magazine. It featured wild choppers and the first paintings by David Mann. Unfortunately, the magazine was discontinued by Roth in 1970 and the first Easyriders magazine was launched. In 2018, former WRENCH editor Cary Brobeck decided the world needed a Choppers Magazine comeback. He was to be proven right, and involved all his Easyriders Magazine friends after that venerable magazine gave up the ghost. Today, Choppers Magazine still covers the best custom creations, current road trips, artists in the scene and events. An important part of custom motorcycle history has now come back to life with this magazine.

Choppers Magazine Reprints

In addition to the latest editions of the Choppers Magazine, these early days reprints of the magazine are available, too. The format corresponds exactly to the original issues. Highly interesting, especially for nostalgics of the Chopper culture.

Choppers Magazine '67 OG Wing T-Shirts Off-White

This short sleeve T-shirt features the original Choppers Mag logo, designed by Ed Roth in 1967, a well-known element of early American custom motorcycle culture. Made from soft cotton, the fabric has a slightly textured feel that is comfortable from the first wear. A ribbed knit collar helps maintain the shirt’s shape, while tapered shoulders provide a consistent fit over time. Dual side seams add structural stability and help the shirt retain its form through regular wear and washing.

Choppers Magazine '67 OG Wing T-Shirts Navy

This short sleeve T-shirt features the original Choppers Mag logo, designed by Ed Roth in 1967, a well-known element of early American custom motorcycle culture. Made from soft cotton, the fabric has a slightly textured feel that is comfortable from the first wear. A ribbed knit collar helps maintain the shirt’s shape, while tapered shoulders provide a consistent fit over time. Dual side seams add structural stability and help the shirt retain its form through regular wear and washing.