The Ride - 2nd Gear
Motorcycles as motorcycles are meant to be: radical, stylish, subversive, raw. The Ride 2nd Gear continues to present the latest custom bikes and the best builders on the planet.
Men and motorcycles: a story that has vacillated somewhere between cult and cliché for years. Custom bikes, in particular, have a history that is deeply rooted in the spirit of freedom and change of the 1960s, as well as man’s primal urge to build something with his own hands—or, in this case, tools.
The Ride 2nd Gear is a showcase of the power and beauty of these bikes and the document custom trends and grasps the spirit of our times. The book will influence custom motorcycle builders and enthusiasts for years to come.
Collectors are buying stunning art bikes from important buliders, and big brands are using the custom scene as a hotbed for new ideas, borrowing some of their designs that oozes from the current custom scene's momentum.