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Ya gotta start somewhere

We are well aware that our bikes don’t run on buttermilk, and the parts we sell are not made from daisies. But – we thought – there must be ways to keep the production of waste to a minimum.

No-one wants dinged parts

That’s why we take great care to pack the parts right. Since the year 2000 we are using chips made from potato starch for this purpose. This means, they are made from renewable sources, and are biodegradable, so you can put them on your compost or dump them in your bio-waste container round the corner.

Still, they look like bad styrofoam chips. Which may lead to questions. Well, we’re gonna have to live with that for the time being. Oh yeah, our shipping boxes are made from recycled paper.

Same procedure as every year

The W&W catalog is the mother of all catalogs, as far as we are concerned. Since the 16th edition (that was back in 1996, no less) the wrencher’s bible has been printed on recycled paper. It says so in the imprint too. If ever we don’t use recyled paper (as in our marvellous Ice Road Book) we give money to carbon offset projects like natureoffice.com to compensate.

Sometimes you have to let it out

Out of your computer, on to a piece of paper. For invoices, letters, orders, contracts and everything else one likes to have black on white to file it away we have been using Nautilus recycling paper for 15 years now. It is made from 100% chlorine-free bleached waste paper.

Fresh air doesn’t fall far from the tree.

Yes, we know where the throttle cable is, and we just like to go round on two wheels. Otherwise we most probably wouldn’t have started a company like our’s. In order to still get a good night’s sleep once in a while, W&W has taken sponsorship for a stretch of forest. A quite large piece of forest. An ecosystem, almost. OK, it’s way up in Sweden, but everything is almost as nature would want it, no logging, no christmas tree farms. Even the moose like our trees. At least they look quite happy. Technically speaking, these trees compensate the CO2 emissions of our company, and there’s even some fresh air left over.